Skip to main content

Get the Right Name for your

Start-up Brand Enterprises App Product Company Domain

Brand Naming Process


At our company, we make sure to invest time in understanding your project, brand objectives, and requirements. We do this by conducting both internal and external research before putting together a Project Brief that takes all of your input into account.

Brand Naming Process

Target Audience & Brand Positioning

We focus on your target audience, market, and positioning to deliver a shortlist of brand name options that we believe in. Our justification for each name is explained in a short write-up brief. We don't send a long list of alternatives and "hope one sticks." That's not our approach.

Our Branding Process
Brand Naming Process


We carry out basic trademark searches to guarantee that they are not already in use as a trademark. After you have provided us with your top picks, we then work to make sure that you're getting the best and most original name for your business or product!

Frequently asked questions

What is Brand Naming?

A brand name or company name is a name that sets it apart from similar brands in the same category. It is the main identity of any brand and is known forever.

What’s a good brand name?

A good brand name should be easy to spell and pronounce, easily remembered and recalled, meaningful to your product and target audience, and create an emotional connection with your target audience.

How do you name a brand?

Before naming your brand, it’s important to first define who you are as a company and what type of character you want your brand to have. Additionally, you need to be aware of your competitors in the market and what promises you want your brand to make. After narrowing down these key points, you can begin brainstorming names. Once you have a list of names, it’s time to start filtering them out by running them through a series of tests. After you’ve filtered out the names, take a look at your shortlist and pick the best one that embodies everything you want your brand to be!

Why brand naming is important?

Your brand name is one of the most important aspects of your brand because it’s what customers will remember and associate with your company. It’s important that the name is distinct, authentic and memorable so that it resonates with your target audience. A strong brand name will help you develop a solid reputation.