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Get the Right Name for your

Start-up Brand Enterprises App Product Company Domain

Brand Naming Process


At our company, we make sure to invest time in understanding your project, brand objectives, and requirements. We do this by conducting both internal and external research before putting together a Project Brief that takes all of your input into account.

Brand Naming Process

Target Audience & Brand Positioning

We focus on your target audience, market, and positioning to deliver a shortlist of brand name options that we believe in. Our justification for each name is explained in a short write-up brief. We don't send a long list of alternatives and "hope one sticks." That's not our approach.

Our Branding Process
Brand Naming Process


We carry out basic trademark searches to guarantee that they are not already in use as a trademark. After you have provided us with your top picks, we then work to make sure that you're getting the best and most original name for your business or product!

What is Brand Naming?

What’s a good brand name?

How do you name a brand?

Before naming your brand, it’s important to first define who you are as a company and what type of character you want your brand to have. Additionally, you need to be aware of your competitors in the market and what promises you want your brand to make. After narrowing down these key points, you can begin brainstorming names. Once you have a list of names, it’s time to start filtering them out by running them through a series of tests. After you’ve filtered out the names, take a look at your shortlist and pick the best one that embodies everything you want your brand to be!

Why brand naming is important?