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The key to enacting change is to invest all of your energy into building something new rather than spending time and effort fighting what already exists.

Old Branding

Unattractive to customers and users, resulting in a loss of business. Rebranding may be the solution you’re looking for.


Rebranding is when your company changes its marketing strategy with a new name, logo, or design.

Frequently asked questions

What is Rebranding?

Rebranding is when an organization changes its logo, tagline, mission, vision, and other branding identities to give itself a new look. It helps brands to attract new customers and improve awareness.

What is the purpose of a rebrand?

Rebranding can be a powerful way to change a customer’s perception of your product or service by re-energizing the brand and making it feel more modern and relevant to their needs.

Is rebranding a good idea?

If you want to give your business a boost and take it to the next level, then rebranding is the way to go. You can redefine your brand’s mission, vision, and values to create a new look and feel that will be attractive to both current and potential customers.

What type of strategy is rebranding?

Rebranding is a strategy used to change the corporate identity of an organisation. This can be achieved through providing a new name, logo, symbol or change in design for an existing brand. Rebranding is often used as a marketing strategy to rejuvenate an organisation’s image and appeal to new customers.

How do you know if you need to rebrand?

Going through a merger or acquisition is one of the times you might need to rebrand. It’s a common occurrence for brands, and there are a few different reasons why it might be necessary. Maybe your current branding doesn’t accurately reflect what your company does or what it’s capable of. Perhaps it’s outdated, or maybe it doesn’t appeal to your target audience. In any of these cases, rebranding might be the best solution.