Swaas

Swaas – Nature Inside You

Swaas captivates the senses with its luxurious fragrances, embodying elegance in every drop. With meticulously crafted packaging and a timeless logo, it’s more than a scent — it’s an experience.

Wrapped in sustainable packaging and a distinctive logo, each bottle is a commitment to eco-luxury.

Scope

Packaging Design
Branding
Brand Communication

Industry

fine fragrance
D2C

CHALLENGES

Organic &

Eye-Catching

Sustainability

Balancing luxury with eco-friendliness was a complex task. Finding sustainable materials that didn't compromise the brand's premium feel was challenging.

Authenticity

Capturing the essence of organic, nature-inspired fragrances in both scent and design required extensive research and multiple iterations.

Market Differentiation

In a saturated market of fragrance brands, creating a unique brand identity for Swaas that stood out yet resonated with its core values was a significant hurdle.

Consumer Engagement

Designing packaging and branding elements that not only looked good but also engaged the consumer in an interactive experience was a multifaceted challenge.

Here’s the Solution

A Journey from Challenge to Triumph

Custom Iconography

We designed bespoke icons that encapsulate the brand's essence, adding a layer of visual storytelling to Swaas' identity.

Seed Cards

To highlight Swaas' commitment to nature, we introduced seed cards that customers can plant, turning the brand's packaging into a gift that keeps on giving.

Sustainable Packaging

Our team innovatively used jute bags for handmade soaps, aligning with the brand's eco-conscious ethos without compromising on luxury.

Holistic Branding

Through meticulous research and design iterations, we successfully created a unique and authentic brand identity that sets Swaas apart in a crowded market.